Complete guide to ecommerce CRO – conversion rate optimization. Includes template, infographics and more.

This is our complete guide to eCommerce CRO (conversion rate optimization) in 2022.

So if you’re looking for:

  • More sales.
  • More conversions.
  • Easy CRO techniques.

Then you will love the actionable tips in our guide.
Let’s begin our journey into the land of CRO.

eCommerce Conversion Rate Optimization Fundamentals

What Is Conversion Rate Optimization?

According to Optimizely.com:

“Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.”

Yet we have a simple explanation. CRO is a set of tactics, best practices that help increasing the number of people that take a desired action.

What Is Ecommerce CRO?

In short, E-commerce Conversion Rate Optimization is how we use tactics to optimize your web store for more sales.

Why Is E-commerce CRO Important?

In this age of heavy spending for e-commerce advertising, CRO is the key for your business success.

Here are some of the benefits that you can get from good conversion rate on your stores:

  • Increase average order value (AOV)
  • Decrease shopping cart abandonment rate
  • Get customers buy more
  • Build trust with customers
  • Serve more customers with quick checkout process
  • Decrease return rate
  • Get more love from loyal customers

In other words: eCommerce CRO can help you get the most bang from your advertising bucks.

Boosting conversion rates should be the top priority for your online businesses because they encourage customers to do what is most important, buy your products. And you can optimize conversion rate almost anything on your webstore:

  • Landing page
  • Mobile site
  • Images, Videos, Font Size, and PageSpeed
  • Free shipping option
  • Cart and Checkout
  • Product page, description, CTA
  • etc..

Here are the Tips & Tricks to Improve your eCommerce CRO

Chapter 1: eCommerce Landing Page CRO

1. Use Video On Your Landing Page

Nobody cares about your wall of text. And you want your customer to read all that text instead of clicking on the buy button?!
Nowadays, people are visual creatures. Let’s save them the hassle and help them get their things. And they will appreciate you with more sales.

2. Put CTA Above The Fold

According to UX veterans at the NN Group, customers don’t scroll much below the fold, people engage 84% more with things above the fold. If you have something you want your friends to click, put it near the top section of your site.

3. No Navigation On Landing Page

Your ultimate goal in ecommerce strategy is: don’t let the visitors run away. You can do this by closing all possible distractions, or links to elsewhere. Let’s agree on this principle: your landing page must be naked, don’t wear them with navigation. Let the customers focus on you and your offer, and complete the conversion.

Chapter 2: eCommerce CRO on Mobile

4. Optimize For Mobile Devices

In a recent research from Oberlo.com:

The share of mobile ecommerce sales in total ecommerce sales has increased a whopping 39.1 percent from its 52.4 percent market share in 2016 to the current 72.9 percent market share.

Put another way, 3/4 online purchases today are made on mobiles.

If your store is not mobile friendly, how can your customer complete her shopping on her phone? Your store assistant refuses to help the customer, so she has to leave immediately.

Don’t let this happen. Be helpful. Assist your customer with a pleasing mobile shopping experience.

5. Use Bottom Navigation in Mobile Web

Everyone prefers to use their thumbs to navigate on the phone. And our thumbs are not growing like the screen sizes each year. Don’t let them have the hard times to reach the hamburger button on top.

Apps like Uber, Amazon, Facebook, Instagram have bottom navigations for a reason. Your mobile web store is not an exception.

It’s amazing that CRO Buttons brings the footer navigation for your Shopify online store. We transform your web into an app-like experience, after a few clicks. And you can make your shop as convenient as big e-commerce sites such as Shopee, Lazada, Flipkart, Shein…

Head over to our tutorial to see the magic.

(to be continued)


What Do You Think?

We’d love to hear what you think about our ECommerce CRO guide.

Specifically, what’s the #1 technique you’re gonna use in your store?

We plan to add more helpful tips to the guide soon.

Get Shopify store optimized for more sales with CRO Buttons