It’s that time of year again! Black Friday and Cyber Monday are just around the corner, and we all know what that means: time to start thinking about how to increase sales.
If you’re an ecommerce business, you might be feeling the pressure to make this the biggest sales weekend ever. But don’t worry, we’re here to help. Here are 10 unconventional ways to increase sales with ecommerce on Black Friday and Cyber Monday:
- Run a contest
- Offer free shipping
- Give away a discount or coupon code
- Create a landing page
- Make a video
- Use social media
- Write a blog post
- Send an email campaign
- Collaborate with other businesses
- Get creative!
What are you waiting for? Get started today and make this Black Friday and Cyber Monday the best ones yet.
10 unconventional ways to increase sales with eCommerce on Black Friday & Cyber Monday (BFCM)
1. Prioritize mobile shopping
In today’s age, it’s no secret that people are spending more time on their mobile devices than ever before. In fact, last year saw a record high in mobile shopping, with $1 out of every $3 spent online being done so on a mobile device.
This holiday season, make sure your ecommerce store is optimized for mobile shopping. This means having a responsive design that
2. Offer free shipping
Free shipping is one of the best ways to increase sales during the holidays. In fact, a recent study found that 43% of shoppers said they were more likely to shop with a retailer that offers free shipping.
If you don’t already offer free shipping, now is the time to start. You can offer free shipping on all orders, or set a minimum order amount that needs to be met in order to qualify
3. Run a holiday sale
Who doesn’t love a good sale? Running a holiday sale is a great way to increase sales and drive traffic to your ecommerce store.
Be sure to promote your sale properly to ensure that people are aware of it. You can promote your sale through your email list, social media, or even paid advertising.
4. Create a holiday gift guide
If you’re selling products that would make great gifts, create a holiday gift guide to promote them. Your gift guide can be in the form of a blog post, email, or even a video.
Make sure to include links to your products so that people can easily find them on your ecommerce store.
5. Offer exclusive holiday deals
People love feeling like they’re getting a good deal, especially during the holidays. You can increase sales by offering exclusive holiday deals that aren’t available at any other time of year.
6. Send out holiday-themed emails
Email is still one of the best ways to reach your customers and promote your products. This holiday season, take advantage of this by sending out holiday-themed emails.
Your email should promote your holiday sale or gift guide, and include a call-to-action that encourages people to shop on your ecommerce store.
7. Use social media to promote your holiday deals
Social media is a great way to reach a large audience and promote your holiday deals. Be sure to post about your sale on all of your social media channels, and use relevant hashtags to help people find your posts.
8. Give your ecommerce store a festive makeover
Your ecommerce store should reflect the holiday spirit. Give your store a festive makeover by adding holiday-themed banners, images, and even a holiday countdown clock.
9. Offer holiday-themed discounts
Discounts are always a popular way to increase sales. This holiday season, try offering holiday-themed discounts to your customers.
You can offer a percentage off of all orders, or a set dollar amount off of orders over a certain amount. You can also offer free shipping for orders over a certain amount.
9. Give your ecommerce store a festive makeover
Your ecommerce store should reflect the holiday spirit. Give your store a festive makeover by adding holiday-themed banners, images, and even a holiday countdown clock.
10. Offer customer support during the holidays
The holidays can be a stressful time, which means that people will appreciate good customer service. Be sure to offer customer support during the holidays so that people can
Conclusion
The holidays are a great time to increase sales and drive traffic to your ecommerce store. By following these tips, you can make sure that your store is ready for the holiday rush.
Do you have any other tips for increasing sales during the holidays? Share them in the comments below!
